| Mobile | RSS

Companies Focussing On Bharat As A New Potential Market

FMCG sector was the first one to capture the potential of rural India. Companies like HUL who with their project shakti successfully ventured into this segment. Untill now company has covered 1 lakh + villages and has the plans to penetrate deeper by covering 5 lakh villages in few years from now. LG has launched [...]

[ More ] September 3rd, 2010 | No Comments | Posted in Marketing, Opinion |

Parasitic or Ambush Marketing

AMBUSH MARKETING:- Ambush marketing is a type of marketing gimmick adopted by the company to take advantage of the major events mainly sports event without even paying for it or being a special sponsor for it. It has affected cricket world cup, fifa, Olympics in a big way. This concept of marketing is considered unlawful [...]

[ More ] June 30th, 2010 | 2 Comments | Posted in Marketing |